A bad review looming on Facebook or Google is definitely a bummer for a business. The sentiment expressed by Benjamin Franklin, “it takes many good deeds to build a good reputation, and only one bad one to lose it” rings slightly true in the 21st century when it comes to your online reputation. In fact, […]
Google Reviews: Why You Need Them & How to Respond
Since Google is the most popular search engine, with over 5.6 billion searches per day, acquiring Google Reviews is one of the best things you can do for your business. Google is a well-oiled search machine. If you play your SEO and Google Reviews cards right, you reap the benefits of highly-targeted search results. Google […]
Facebook Reviews: Why You Need Them & How To Respond
Did you know there are 2.60 billion active Facebook users, and they often use Facebook to check out businesses and review products? In fact, stats show that 78% of American consumers have discovered products to buy via Facebook. Not to mention, 85% of consumers trust online reviews as much as personal recommendations, and 70% of […]
How to Keep Up Online: Review Service vs. Software
You’re busy—you’re running a business after all. But a big part of running a successful business involves keeping up with your online reviews. In fact, a study from BrightLocal found that 76% of customers trusted online reviews as much as recommendations from family and friends. What’s more, the same study found that 93% of customers […]
How to Respond to Negative Reviews and Positive Reviews
Reviews have a significant impact on your business. Whether it’s a negative review that paints your business in poor light or a positive review that sings your praises, reviews matter to your customers—and should matter to you as a result. But how should you respond to reviews? Should you use the same responses for every […]
Why Your Brand Needs a Social Media Monitoring Strategy
Within the scope of business, the applications of social media are seemingly endless. The advent of instantaneously connecting with customers across the world requires modern approaches that keep your customers at the top of your priority list. But how do brands stay connected to customers? Enter social media monitoring. In this article, we’re taking a […]