Successful entrepreneurs are rarely satisfied—and for good reason. Once you offer something unique to the marketplace and build a loyal customer following, there is always a drive to improve marketing. To innovate branding. And often, to expand locations. However, how do you know if you’re ready to adopt a new marketing strategy? To rebrand? To […]
Why Social Media Management is Not Review Management
The results of review management are well established: from the positive effects of quick responses to solving staffing issues to improving your SEO. Because of these benefits, many companies decide to pursue social media management—and assume that their social media manager will be taking care of managing reviews. However, it is likely not in the […]
How 2021–2022 Will Change the State of Online Reviews
Now is a unique time for customer reviews, and the rapid evolution of online reviews is continuing to change the customer experience game—for the better. If you’ve ever considered a review management plan, this quick history of reviews will show you why now is the time to put a plan in action for monitoring and […]
24 Hours to Respond to Your Customer
When your company is faced with negative reviews, how long do you have to respond? To answer this common question from companies, we need to understand the speed of negative reviews. We live in a marketplace fueled by digital conversations. In recent years, the term “word of mouth” has taken on a whole new meaning […]
How to Make the Most of Your Customer Reviews
Even for the best and brightest companies, online customer reviews can sometimes feel destined to hurt your company’s reputation. However, reviews are actually a platform for your customer service to shine. Sometimes that comes in the form of an excellent review because you delivered for the customer the first time. And sometimes it comes by […]
Why the Automotive Industry Needs a Review and Response Management Service
Would you make a purchase of $40,000 or more without doing your research? Neither will your market. While auto advertising effectively cultivates feelings — excitement from Lexus bows, warmth from Subaru dogs, and adventure from Mazdas peeling around corners — the resulting feelings most always lead to internet research by the consumer. And the searching […]