These days, customers are doing their due diligence before making a purchase or visiting a location. They’re spending time comparing products or businesses, reading reviews, and asking the opinions of friends. One of their go-to channels to consult? Social media. Consumers are turning to social media to find whatever it is they’re looking for—preferably in […]
How to Build a Loyal Customer Base With Review Management
Customers are the lifeblood of any business. Without them, it’ll be impossible to grow. Therefore, putting them at the top of your priority list is in your best interest. Of course, selling your products or services is essential to growth. But to sell, you must recognize the impact your customers have on your ability to […]
The Definitive Guide to Google Reviews
Any savvy business owner knows that reputation management is essential to growing. The role reviews play in reputation management is not one to overlook. According to the Spiegel Research Center (SRC), 95% of shoppers read reviews online before making a purchase. What’s more, the SRC also found that by displaying reviews, businesses can increase their […]
The Importance of Responding to Reviews and How to Respond Effectively
Brands only have so much control over what’s said about them online. From reviews to social media posts, customers have several ways to share their experiences with a brand on a multiple of public forums. What customers say online can have a significant impact on a business. In fact, in a survey from BrightLocal, 76% […]
Social Media Monitoring in the Age of Instant Expectations
Do you know what your customers are saying about your brand online? These days, customers have a public platform to sing your praises or express their disappointment in their experience with your brand. And you better believe customers are paying attention. According to Nielson, 92% of people trust the recommendations and opinions of family and […]
Social Media Response is Important to Your Business
How many times do you find yourself reading online reviews to make a purchase decision on which pair of running shoes to buy or what restaurant to visit when you’re in a new city? Probably more often than you think. In fact, 97% of customers read reviews for local businesses to aid their shopping experience. […]