The Online Review Management Blog

Did you know there are 2.60 billion active Facebook users, and they often use Facebook to check out businesses and review products? In fact, stats show that 78% of American consumers have discovered products to buy via Facebook. Not to mention, 85% of consumers trust online reviews as much as personal recommendations, and 70% of […]

You’re busy—you’re running a business after all. But a big part of running a successful business involves keeping up with your online reviews. In fact, a study from BrightLocal found that 76% of customers trusted online reviews as much as recommendations from family and friends. What’s more, the same study found that 93% of customers […]

Reviews have a significant impact on your business. Whether it’s a negative review that paints your business in poor light or a positive review that sings your praises, reviews matter to your customers—and should matter to you as a result. But how should you respond to reviews? Should you use the same responses for every […]

Within the scope of business, the applications of social media are seemingly endless. The advent of instantaneously connecting with customers across the world requires modern approaches that keep your customers at the top of your priority list. But how do brands stay connected to customers? Enter social media monitoring. In this article, we’re taking a […]

Social media monitoring and social media management are two similar-sounding terms you probably hear frequently as a business owner. But, the reality is, the two are quite different. Though both are essential for any social media strategy, they each play different roles in supporting said strategy. Social media monitoring = Checking for and replying to […]

What’s one of the first things people do when thinking about making a purchase? They turn to the internet. Customers use search engines and review sites to learn anything they can about a business and its products or services. In fact, a survey from BrightLocal found that a whopping 82% of customers read online reviews […]

Maintaining your online image is a full-time job. Keeping up with user comments, reviews, and messages—especially if you have multiple profiles to manage—can be exhausting. Yet, it’s necessary to know what people are saying about your business. In fact, according to a report from Edelman, when researching a new product or service online, 64% of […]

Except for bold colors or a headline, there’s no better way to quickly capture the attention of potential customers than with images. But when it comes to your Google My Business listing—where bold colors and catchy headlines aren’t an option—how do you stand out? The answer is simple: visuals. Using visuals to draw in potential […]

With the popularity of digital voice assistants like Amazon’s Alexa, Apple’s Siri, Google Assistant, and Samsung’s Bixby, consumers all over the world are searching for products and services in a new way: with their voice. eMarketer estimates that in 2019, 111.8 million people in the US alone used voice search at least once a month, […]

These days, customers are doing their due diligence before making a purchase or visiting a location. They’re spending time comparing products or businesses, reading reviews, and asking the opinions of friends. One of their go-to channels to consult? Social media. Consumers are turning to social media to find whatever it is they’re looking for—preferably in […]