The Online Review Management Blog

There are several ways to evaluate your customers’ attitudes toward your brand, including Net Promoter Score surveys and reputation score analysis. While there are different ways to evaluate how customers perceive your brand, some metrics and methods are much more valuable than others when it comes to building your brand, improving your reputation, and capturing […]

You may already know first-hand how impactful capturing 5-star online reviews is to your business. Research shows that nearly all customers (95%) will read reviews before making a purchase and that 93% of consumers use those reviews to determine the quality of a business.  Not only is it common practice for people to read online […]

Did you know nine out of ten consumers worldwide read reviews before buying products? And, 76 percent of consumers say they trust the reviews they read online as much as personal recommendations. Based on this research, it’s safe to say that how people talk about you online, and how you respond plays a leading role […]

A bad review looming on Facebook or Google is definitely a bummer for a business. The sentiment expressed by Benjamin Franklin, “it takes many good deeds to build a good reputation, and only one bad one to lose it” rings slightly true in the 21st century when it comes to your online reputation.  In fact, […]

Since Google is the most popular search engine, with over 5.6 billion searches per day, acquiring Google Reviews is one of the best things you can do for your business. Google is a well-oiled search machine. If you play your SEO and Google Reviews cards right, you reap the benefits of highly-targeted search results.  Google […]

Did you know there are 2.60 billion active Facebook users, and they often use Facebook to check out businesses and review products? In fact, stats show that 78% of American consumers have discovered products to buy via Facebook. Not to mention, 85% of consumers trust online reviews as much as personal recommendations, and 70% of […]

You’re busy—you’re running a business after all. But a big part of running a successful business involves keeping up with your online reviews. In fact, a study from BrightLocal found that 76% of customers trusted online reviews as much as recommendations from family and friends. What’s more, the same study found that 93% of customers […]

Reviews have a significant impact on your business. Whether it’s a negative review that paints your business in poor light or a positive review that sings your praises, reviews matter to your customers—and should matter to you as a result. But how should you respond to reviews? Should you use the same responses for every […]

Within the scope of business, the applications of social media are seemingly endless. The advent of instantaneously connecting with customers across the world requires modern approaches that keep your customers at the top of your priority list. But how do brands stay connected to customers? Enter social media monitoring. In this article, we’re taking a […]

Social media monitoring and social media management are two similar-sounding terms you probably hear frequently as a business owner. But, the reality is, the two are quite different. Though both are essential for any social media strategy, they each play different roles in supporting said strategy. Social media monitoring = Checking for and replying to […]