The Online Review Management Blog

Even for the best and brightest companies, online customer reviews can sometimes feel destined to hurt your company’s reputation. However, reviews are actually a platform for your customer service to shine. Sometimes that comes in the form of an excellent review because you delivered for the customer the first time. And sometimes it comes by […]

Would you make a purchase of $40,000 or more without doing your research? Neither will your market. While auto advertising effectively cultivates feelings — excitement from Lexus bows, warmth from Subaru dogs, and adventure from Mazdas peeling around corners — the resulting feelings most always lead to internet research by the consumer. And the searching […]

Welcome to 2021, when most every business in the service industry finds themselves understaffed. As a result, poor reviews are ravaging business reputations across the country. As recruitment and hiring continues, every company needs a review management plan.  Why reviews matter now, more than ever  Your staffing crisis doesn’t end with new hires. While many […]

When was the last time you opened your phone, searched for a local service or store on Google, and then called or visited that place? In the last day or so? Then you are statistically among the 46% of all Google searches considered local, which are searches commonly identified by terms such as “near me,” “in […]

Do you read reviews before going to a restaurant? If you answered yes, you’re not alone. According to the research, most people consult reviews before they will even set foot in a restaurant. More specifically, 58% of customers use reviews to help make a restaurant selection at least one-quarter of the time, with 36% saying […]

The Experience Maker Interviews Let Us Respond So often we forget to put ourselves in our customers shoes and miss the small details that can make or break both customer experience and brand reputation. But what does it take to go beyond just reviews and ratings and create a truly remarkable experience? Our VP and […]

Have you ever chosen a restaurant by googling, “restaurants near me,” and reading the reviews? Who hasn’t read Amazon product reviews to select a product? Today, virtually everyone relies on some sort of peer review before making a purchase decision. Customer reviews are just as—if not more—powerful for businesses as they are for customers. Based […]

If you’re the head of social customer service and in charge of making sure your team answers online reviews, the following scenario may sound familiar. It’s your responsibility to make sure customers are happy, and this includes responding to all customer reviews as soon you receive them.  While the expectation is there to stay on […]

Why Dedicated Resources Are Needed for Customer Retention Why Dedicated Resources Are Needed for Customer RetentionIt’s a tale as old as time in the business world. Companies spend so much of their budgets on customer acquisition that they don’t have adequate funds left over for customer retention. This all-too-common imbalance is damaging to a retailer’s […]

You already know it’s critical to respond to customer reviews. If you need a little reminder, consider the following: Seven out of ten consumers changed their opinion about a retailer after they responded to a review.  Businesses that reply to just one customer review earn 4% more revenue on average.  On average, when a business […]