The Online Review Management Blog

What’s one of the first things people do when thinking about making a purchase? They turn to the internet. Customers use search engines and review sites to learn anything they can about a business and its products or services. In fact, a survey from BrightLocal found that a whopping 82% of customers read online reviews […]

Maintaining your online image is a full-time job. Keeping up with user comments, reviews, and messages—especially if you have multiple profiles to manage—can be exhausting. Yet, it’s necessary to know what people are saying about your business. In fact, according to a report from Edelman, when researching a new product or service online, 64% of […]

Except for bold colors or a headline, there’s no better way to quickly capture the attention of potential customers than with images. But when it comes to your Google My Business listing—where bold colors and catchy headlines aren’t an option—how do you stand out? The answer is simple: visuals. Using visuals to draw in potential […]

With the popularity of digital voice assistants like Amazon’s Alexa, Apple’s Siri, Google Assistant, and Samsung’s Bixby, consumers all over the world are searching for products and services in a new way: with their voice. eMarketer estimates that in 2019, 111.8 million people in the US alone used voice search at least once a month, […]

These days, customers are doing their due diligence before making a purchase or visiting a location. They’re spending time comparing products or businesses, reading reviews, and asking the opinions of friends. One of their go-to channels to consult? Social media. Consumers are turning to social media to find whatever it is they’re looking for—preferably in […]

Customers are the lifeblood of any business. Without them, it’ll be impossible to grow. Therefore, putting them at the top of your priority list is in your best interest. Of course, selling your products or services is essential to growth. But to sell, you must recognize the impact your customers have on your ability to […]

Any savvy business owner knows that reputation management is essential to growing. The role reviews play in reputation management is not one to overlook. According to the Spiegel Research Center (SRC), 95% of shoppers read reviews online before making a purchase. What’s more, the SRC also found that by displaying reviews, businesses can increase their […]

Brands only have so much control over what’s said about them online. From reviews to social media posts, customers have several ways to share their experiences with a brand on a multiple of public forums. What customers say online can have a significant impact on a business. In fact, in a survey from BrightLocal, 76% […]

Do you know what your customers are saying about your brand online? These days, customers have a public platform to sing your praises or express their disappointment in their experience with your brand. And you better believe customers are paying attention.  According to Nielson, 92% of people trust the recommendations and opinions of family and […]

How many times do you find yourself reading online reviews to make a purchase decision on which pair of running shoes to buy or what restaurant to visit when you’re in a new city?  Probably more often than you think. In fact, 97% of customers read reviews for local businesses to aid their shopping experience. […]