When your company is faced with negative reviews, how long do you have to respond? To answer this common question from companies, we need to understand the speed of negative reviews. We live in a marketplace fueled by digital conversations. In recent years, the term “word of mouth” has taken on a whole new meaning […]
Best Practice
What You Need to Know About Review Management and Reputation Management
Maintaining your online image is a full-time job. Keeping up with user comments, reviews, and messages—especially if you have multiple profiles to manage—can be exhausting. Yet, it’s necessary to know what people are saying about your business. In fact, according to a report from Edelman, when researching a new product or service online, 64% of […]
Improve the ROI of Your Google My Business Listing with Better Photos
Except for bold colors or a headline, there’s no better way to quickly capture the attention of potential customers than with images. But when it comes to your Google My Business listing—where bold colors and catchy headlines aren’t an option—how do you stand out? The answer is simple: visuals. Using visuals to draw in potential […]
Everything You Need to Know About Voice Search (Local Business Guide)
With the popularity of digital voice assistants like Amazon’s Alexa, Apple’s Siri, Google Assistant, and Samsung’s Bixby, consumers all over the world are searching for products and services in a new way: with their voice. eMarketer estimates that in 2019, 111.8 million people in the US alone used voice search at least once a month, […]
The Definitive Guide to Google Reviews
Any savvy business owner knows that reputation management is essential to growing. The role reviews play in reputation management is not one to overlook. According to the Spiegel Research Center (SRC), 95% of shoppers read reviews online before making a purchase. What’s more, the SRC also found that by displaying reviews, businesses can increase their […]
The Importance of Responding to Reviews and How to Respond Effectively
Brands only have so much control over what’s said about them online. From reviews to social media posts, customers have several ways to share their experiences with a brand on a multiple of public forums. What customers say online can have a significant impact on a business. In fact, in a survey from BrightLocal, 76% […]