A bad review looming on Facebook or Google is definitely a bummer for a business. The sentiment expressed by Benjamin Franklin, “it takes many good deeds to build a good reputation, and only one bad one to lose it” rings slightly true in the 21st century when it comes to your online reputation. In fact, […]
Review management
How to Keep Up Online: Review Service vs. Software
You’re busy—you’re running a business after all. But a big part of running a successful business involves keeping up with your online reviews. In fact, a study from BrightLocal found that 76% of customers trusted online reviews as much as recommendations from family and friends. What’s more, the same study found that 93% of customers […]
How to Respond to Negative Reviews and Positive Reviews
Reviews have a significant impact on your business. Whether it’s a negative review that paints your business in poor light or a positive review that sings your praises, reviews matter to your customers—and should matter to you as a result. But how should you respond to reviews? Should you use the same responses for every […]
The Value of 5-Star Google Reviews and How to Get Them
What’s one of the first things people do when thinking about making a purchase? They turn to the internet. Customers use search engines and review sites to learn anything they can about a business and its products or services. In fact, a survey from BrightLocal found that a whopping 82% of customers read online reviews […]
What You Need to Know About Review Management and Reputation Management
Maintaining your online image is a full-time job. Keeping up with user comments, reviews, and messages—especially if you have multiple profiles to manage—can be exhausting. Yet, it’s necessary to know what people are saying about your business. In fact, according to a report from Edelman, when researching a new product or service online, 64% of […]
How to Build a Loyal Customer Base With Review Management
Customers are the lifeblood of any business. Without them, it’ll be impossible to grow. Therefore, putting them at the top of your priority list is in your best interest. Of course, selling your products or services is essential to growth. But to sell, you must recognize the impact your customers have on your ability to […]