Within the scope of business, the applications of social media are seemingly endless. The advent of instantaneously connecting with customers across the world requires modern approaches that keep your customers at the top of your priority list. But how do brands stay connected to customers? Enter social media monitoring. In this article, we’re taking a […]
Social Media
Social Media Monitoring vs. Social Media Management | Let Us Respond
Social media monitoring and social media management are two similar-sounding terms you probably hear frequently as a business owner. But, the reality is, the two are quite different. Though both are essential for any social media strategy, they each play different roles in supporting said strategy. Social media monitoring = Checking for and replying to […]
How to Create a Successful Multi-Location Social Media Strategy
These days, customers are doing their due diligence before making a purchase or visiting a location. They’re spending time comparing products or businesses, reading reviews, and asking the opinions of friends. One of their go-to channels to consult? Social media. Consumers are turning to social media to find whatever it is they’re looking for—preferably in […]
Social Media Response is Important to Your Business
How many times do you find yourself reading online reviews to make a purchase decision on which pair of running shoes to buy or what restaurant to visit when you’re in a new city? Probably more often than you think. In fact, 97% of customers read reviews for local businesses to aid their shopping experience. […]