Even for the best and brightest companies, online customer reviews can sometimes feel destined to hurt your company’s reputation. However, reviews are actually a platform for your customer service to shine. Sometimes that comes in the form of an excellent review because you delivered for the customer the first time. And sometimes it comes by […]
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Why the Automotive Industry Needs a Review and Response Management Service
Would you make a purchase of $40,000 or more without doing your research? Neither will your market. While auto advertising effectively cultivates feelings — excitement from Lexus bows, warmth from Subaru dogs, and adventure from Mazdas peeling around corners — the resulting feelings most always lead to internet research by the consumer. And the searching […]
Do Online Reviews Impact Local SEO?
When was the last time you opened your phone, searched for a local service or store on Google, and then called or visited that place? In the last day or so? Then you are statistically among the 46% of all Google searches considered local, which are searches commonly identified by terms such as “near me,” “in […]
Why the Restaurant Industry Needs a Response Management Service for reviews
Do you read reviews before going to a restaurant? If you answered yes, you’re not alone. According to the research, most people consult reviews before they will even set foot in a restaurant. More specifically, 58% of customers use reviews to help make a restaurant selection at least one-quarter of the time, with 36% saying […]
Top Online Review Stats in 2021
Have you ever chosen a restaurant by googling, “restaurants near me,” and reading the reviews? Who hasn’t read Amazon product reviews to select a product? Today, virtually everyone relies on some sort of peer review before making a purchase decision. Customer reviews are just as—if not more—powerful for businesses as they are for customers. Based […]
Service Customer Reviews With A Budget
Why Dedicated Resources Are Needed for Customer Retention Why Dedicated Resources Are Needed for Customer RetentionIt’s a tale as old as time in the business world. Companies spend so much of their budgets on customer acquisition that they don’t have adequate funds left over for customer retention. This all-too-common imbalance is damaging to a retailer’s […]