There are several ways to evaluate your customers’ attitudes toward your brand, including Net Promoter Score surveys and reputation score analysis. While there are different ways to evaluate how customers perceive your brand, some metrics and methods are much more valuable than others when it comes to building your brand, improving your reputation, and capturing […]
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How to Buy 5-Star Online Reviews (Warning: Don’t Do It!)
You may already know first-hand how impactful capturing 5-star online reviews is to your business. Research shows that nearly all customers (95%) will read reviews before making a purchase and that 93% of consumers use those reviews to determine the quality of a business. Not only is it common practice for people to read online […]
Why Full-Service Review Software is the Best Reputation Management Tool for Brick and Mortar Retailers
Did you know nine out of ten consumers worldwide read reviews before buying products? And, 76 percent of consumers say they trust the reviews they read online as much as personal recommendations. Based on this research, it’s safe to say that how people talk about you online, and how you respond plays a leading role […]
Google Reviews: Why You Need Them & How to Respond
Since Google is the most popular search engine, with over 5.6 billion searches per day, acquiring Google Reviews is one of the best things you can do for your business. Google is a well-oiled search machine. If you play your SEO and Google Reviews cards right, you reap the benefits of highly-targeted search results. Google […]
Facebook Reviews: Why You Need Them & How To Respond
Did you know there are 2.60 billion active Facebook users, and they often use Facebook to check out businesses and review products? In fact, stats show that 78% of American consumers have discovered products to buy via Facebook. Not to mention, 85% of consumers trust online reviews as much as personal recommendations, and 70% of […]
Social Media Monitoring in the Age of Instant Expectations
Do you know what your customers are saying about your brand online? These days, customers have a public platform to sing your praises or express their disappointment in their experience with your brand. And you better believe customers are paying attention. According to Nielson, 92% of people trust the recommendations and opinions of family and […]