Any savvy business owner knows that reputation management is essential to growing. The role reviews play in reputation management is not one to overlook. According to the Spiegel Research Center (SRC), 95% of shoppers read reviews online before making a purchase. What’s more, the SRC also found that by displaying reviews, businesses can increase their […]
review management strategy
The Importance of Responding to Reviews and How to Respond Effectively
Brands only have so much control over what’s said about them online. From reviews to social media posts, customers have several ways to share their experiences with a brand on a multiple of public forums. What customers say online can have a significant impact on a business. In fact, in a survey from BrightLocal, 76% […]