Social media monitoring and social media management are two similar-sounding terms you probably hear frequently as a business owner. But, the reality is, the two are quite different. Though both are essential for any social media strategy, they each play different roles in supporting said strategy. Social media monitoring = Checking for and replying to […]
social media management
How to Create a Successful Multi-Location Social Media Strategy
These days, customers are doing their due diligence before making a purchase or visiting a location. They’re spending time comparing products or businesses, reading reviews, and asking the opinions of friends. One of their go-to channels to consult? Social media. Consumers are turning to social media to find whatever it is they’re looking for—preferably in […]