Do you know what your customers are saying about your brand online?
These days, customers have a public platform to sing your praises or express their disappointment in their experience with your brand. And you better believe customers are paying attention.
According to Nielson, 92% of people trust the recommendations and opinions of family and friends over any other kind of advertising or content. What’s more, 74% of customers claim that word-of-mouth as a major influence in their buying decisions. Despite this, just 33% of brands are actively collecting and responding to reviews.
So how are companies supposed to keep tabs on their online reputation? Social media monitoring.
Social media monitoring allows you to track mentions of your brand across platforms. Instead of digging around for conversations, any activity concerning your brand comes directly to you.
This tool is excellent not only for understanding what your customers are saying about you, but it can help you react to instances that require a timely response, like negative conversations, faster. It makes it easier to engage with customers, so you don’t miss a thing.
But with roughly 42% of the human population using social media, it can be challenging to keep up with the avalanche of mentions, messages, and reviews. Not to mention, once you have this information, what are you supposed to do with it?
There are many ways to approach social media monitoring. Our Social Media Monitoring In the Age of Instant Expectations guide includes insights, data, and best practices that will help you take your strategy to the next level. Download it today and get started.
How can LetUsRespond.com help?
Hiring a dedicated team to take the reins for you is the first step towards strengthening your online presence. At LetUsRespond.com, we offer completely customized social media review response team to take control of your social media response strategy.
We’ll work with you to develop a customer experience strategy, so you’ll never go it alone. We provide brands with competitive intelligence insights, which can help you keep a pulse on your competition. Does your customer service team know what is expected of them? We can help you create or monitor customer service expectations.
Contact us today, and a member of our team will help you find the right solution.