How many times do you find yourself reading online reviews to make a purchase decision on which pair of running shoes to buy or what restaurant to visit when you’re in a new city? Probably more often than you think. In fact, 97% of customers read reviews for local businesses to aid their shopping experience. (Bia/Kelsey)
Now think of your own business. Do you know if your customers are happy (or secretly unhappy)? Customer feedback is a vital and strategic tool that often is disregarded by businesses, and…
…it only takes one angry customer to damage your brand reputation.
Collecting customer feedback can be perceived as onerous and, since we aren’t mind-readers, businesses need to find alternative ways to gauge and hear their experiences. Today, anyone can air their grievances in a plethora of online social media forums to express their feelings about a customer experience with your business. Honestly, one complaint can go viral in hours.
Online reviews are a significant part of the buyer journey. Are you ready to collect your social media reviews and respond to them?
Need extra help with getting started with your social media response? LetUsRespond.com, powered by Shoppers’ View is here to help.