Within the scope of business, the applications of social media are seemingly endless. The advent of instantaneously connecting with customers across the world requires modern approaches that keep your customers at the top of your priority list. But how do brands stay connected to customers? Enter social media monitoring. In this article, we’re taking a […]
Social Media Monitoring vs. Social Media Management | Let Us Respond
Social media monitoring and social media management are two similar-sounding terms you probably hear frequently as a business owner. But, the reality is, the two are quite different. Though both are essential for any social media strategy, they each play different roles in supporting said strategy. Social media monitoring = Checking for and replying to […]
The Value of 5-Star Google Reviews and How to Get Them
What’s one of the first things people do when thinking about making a purchase? They turn to the internet. Customers use search engines and review sites to learn anything they can about a business and its products or services. In fact, a survey from BrightLocal found that a whopping 82% of customers read online reviews […]
What You Need to Know About Review Management and Reputation Management
Maintaining your online image is a full-time job. Keeping up with user comments, reviews, and messages—especially if you have multiple profiles to manage—can be exhausting. Yet, it’s necessary to know what people are saying about your business. In fact, according to a report from Edelman, when researching a new product or service online, 64% of […]
Improve the ROI of Your Google My Business Listing with Better Photos
Except for bold colors or a headline, there’s no better way to quickly capture the attention of potential customers than with images. But when it comes to your Google My Business listing—where bold colors and catchy headlines aren’t an option—how do you stand out? The answer is simple: visuals. Using visuals to draw in potential […]
Everything You Need to Know About Voice Search (Local Business Guide)
With the popularity of digital voice assistants like Amazon’s Alexa, Apple’s Siri, Google Assistant, and Samsung’s Bixby, consumers all over the world are searching for products and services in a new way: with their voice. eMarketer estimates that in 2019, 111.8 million people in the US alone used voice search at least once a month, […]